商经思维导图
《商经思维导图》
I. 商业模式 (Business Model)
A. 价值主张 (Value Proposition)
1. 客户痛点 (Customer Pain Points)
a. 未满足的需求 (Unmet Needs)
b. 低效的解决方案 (Inefficient Solutions)
c. 高成本的问题 (High-Cost Problems)
2. 解决方案 (Solutions)
a. 产品或服务 (Products or Services)
b. 独特卖点 (Unique Selling Proposition - USP)
c. 创新性 (Innovation)
3. 价值衡量 (Value Measurement)
a. 客户获得的利益 (Customer Benefits)
b. 竞争优势 (Competitive Advantage)
c. 可量化的指标 (Quantifiable Metrics - ROI, etc.)
B. 客户细分 (Customer Segments)
1. 目标客户群体 (Target Audience)
a. 人口统计学 (Demographics)
b. 心理特征 (Psychographics)
c. 行为模式 (Behavioral Patterns)
2. 客户关系 (Customer Relationships)
a. 获取客户 (Customer Acquisition)
b. 客户维护 (Customer Retention)
c. 客户增值 (Customer Upselling/Cross-selling)
3. 渠道通路 (Channels)
a. 直接渠道 (Direct Channels - Sales Team, Online Store)
b. 间接渠道 (Indirect Channels - Distributors, Retailers)
c. 整合营销 (Integrated Marketing Communication)
C. 关键资源 (Key Resources)
1. 有形资产 (Tangible Assets)
a. 厂房设备 (Physical Plants and Equipment)
b. 现金流 (Cash Flow)
c. 原材料 (Raw Materials)
2. 无形资产 (Intangible Assets)
a. 品牌 (Brand)
b. 知识产权 (Intellectual Property - Patents, Trademarks)
c. 客户数据 (Customer Data)
3. 人力资源 (Human Resources)
a. 核心团队 (Core Team)
b. 专业技能 (Specialized Skills)
c. 管理能力 (Management Capabilities)
D. 关键活动 (Key Activities)
1. 生产制造 (Production)
a. 流程优化 (Process Optimization)
b. 质量控制 (Quality Control)
c. 成本控制 (Cost Control)
2. 营销推广 (Marketing)
a. 品牌建设 (Brand Building)
b. 市场调研 (Market Research)
c. 广告投放 (Advertising)
3. 研发创新 (Research & Development)
a. 产品创新 (Product Innovation)
b. 技术创新 (Technological Innovation)
c. 持续改进 (Continuous Improvement)
E. 合作伙伴 (Key Partnerships)
1. 供应商 (Suppliers)
a. 稳定供应 (Reliable Supply)
b. 成本优势 (Cost Advantages)
c. 质量保证 (Quality Assurance)
2. 战略联盟 (Strategic Alliances)
a. 资源共享 (Resource Sharing)
b. 技术合作 (Technology Collaboration)
c. 市场拓展 (Market Expansion)
3. 分销商 (Distributors)
a. 渠道覆盖 (Channel Coverage)
b. 物流配送 (Logistics)
c. 售后服务 (After-Sales Service)
F. 成本结构 (Cost Structure)
1. 固定成本 (Fixed Costs)
a. 租金 (Rent)
b. 工资 (Salaries)
c. 折旧 (Depreciation)
2. 可变成本 (Variable Costs)
a. 原材料成本 (Raw Material Costs)
b. 销售佣金 (Sales Commissions)
c. 运输费用 (Shipping Costs)
3. 成本控制 (Cost Management)
a. 规模经济 (Economies of Scale)
b. 成本优化 (Cost Optimization)
c. 精益生产 (Lean Manufacturing)
G. 收入来源 (Revenue Streams)
1. 产品销售 (Product Sales)
a. 定价策略 (Pricing Strategies)
b. 销售额 (Sales Volume)
c. 销售渠道 (Sales Channels)
2. 服务收费 (Service Fees)
a. 订阅模式 (Subscription Models)
b. 咨询服务 (Consulting Services)
c. 维护服务 (Maintenance Services)
3. 其他收入 (Other Revenue)
a. 广告收入 (Advertising Revenue)
b. 授权许可 (Licensing Fees)
c. 投资收益 (Investment Income)
II. 商业法律 (Business Law)
A. 公司法 (Company Law)
1. 公司类型 (Types of Companies)
a. 有限责任公司 (Limited Liability Company - LLC)
b. 股份有限公司 (Joint Stock Limited Company)
c. 合伙企业 (Partnership)
2. 公司治理 (Corporate Governance)
a. 股东权益 (Shareholder Rights)
b. 董事会 (Board of Directors)
c. 内部控制 (Internal Controls)
3. 证券法 (Securities Law)
a. 股票发行 (Stock Issuance)
b. 信息披露 (Information Disclosure)
c. 内幕交易 (Insider Trading)
B. 合同法 (Contract Law)
1. 合同要素 (Elements of a Contract)
a. 要约 (Offer)
b. 承诺 (Acceptance)
c. 对价 (Consideration)
2. 合同违约 (Breach of Contract)
a. 损害赔偿 (Damages)
b. 强制履行 (Specific Performance)
c. 解除合同 (Rescission)
3. 知识产权许可 (Intellectual Property Licensing)
a. 专利许可 (Patent Licensing)
b. 商标许可 (Trademark Licensing)
c. 著作权许可 (Copyright Licensing)
C. 知识产权法 (Intellectual Property Law)
1. 专利法 (Patent Law)
a. 发明专利 (Invention Patents)
b. 实用新型专利 (Utility Model Patents)
c. 外观设计专利 (Design Patents)
2. 商标法 (Trademark Law)
a. 商标注册 (Trademark Registration)
b. 商标侵权 (Trademark Infringement)
c. 驰名商标 (Well-Known Trademarks)
3. 著作权法 (Copyright Law)
a. 作品版权 (Copyright Protection)
b. 版权侵权 (Copyright Infringement)
c. 合理使用 (Fair Use)
D. 反不正当竞争法 (Anti-Unfair Competition Law)
1. 商业秘密 (Trade Secrets)
a. 保密措施 (Confidentiality Measures)
b. 侵犯商业秘密 (Misappropriation of Trade Secrets)
c. 竞业禁止 (Non-Competition Agreements)
2. 虚假宣传 (False Advertising)
a. 虚假信息 (False Information)
b. 误导性宣传 (Misleading Advertising)
c. 比较广告 (Comparative Advertising)
3. 商业诋毁 (Commercial Defamation)
a. 恶意诽谤 (Malicious Libel)
b. 虚假陈述 (False Statements)
c. 声誉损害 (Damage to Reputation)
III. 商业伦理 (Business Ethics)
A. 企业社会责任 (Corporate Social Responsibility - CSR)
1. 环境保护 (Environmental Protection)
a. 节能减排 (Energy Conservation and Emission Reduction)
b. 可持续发展 (Sustainable Development)
c. 绿色供应链 (Green Supply Chain)
2. 员工权益 (Employee Rights)
a. 薪酬福利 (Compensation and Benefits)
b. 工作安全 (Workplace Safety)
c. 职业发展 (Career Development)
3. 社区参与 (Community Involvement)
a. 慈善捐赠 (Charitable Donations)
b. 志愿服务 (Volunteer Service)
c. 社区建设 (Community Building)
B. 商业道德准则 (Business Ethics Codes)
1. 诚信 (Integrity)
a. 诚实守信 (Honesty and Trustworthiness)
b. 公平公正 (Fairness and Impartiality)
c. 透明度 (Transparency)
2. 尊重 (Respect)
a. 尊重员工 (Respect for Employees)
b. 尊重客户 (Respect for Customers)
c. 尊重竞争对手 (Respect for Competitors)
3. 责任 (Responsibility)
a. 对股东负责 (Accountability to Shareholders)
b. 对社会负责 (Accountability to Society)
c. 对环境负责 (Accountability to the Environment)
C. 伦理决策 (Ethical Decision-Making)
1. 伦理困境 (Ethical Dilemmas)
a. 利益冲突 (Conflicts of Interest)
b. 举报制度 (Whistleblowing)
c. 灰色地带 (Gray Areas)
2. 决策模型 (Decision-Making Models)
a. 功利主义 (Utilitarianism)
b. 权利主义 (Rights-Based Approach)
c. 伦理道德准则 (Ethics Code Application)
