户外产品思维导图
一、产品类别 (Product Categories)
A. 服装 (Apparel)
- 1. 上装 (Tops)
- a. T恤 (T-shirts)
- i. 短袖 (Short Sleeve)
- ii. 长袖 (Long Sleeve)
- iii. 速干 (Quick-drying)
- iv. 美利奴羊毛 (Merino Wool)
- b. 衬衫 (Shirts)
- i. 户外衬衫 (Outdoor Shirts)
- ii. 格纹衬衫 (Plaid Shirts)
- iii. 防晒衬衫 (Sun Protection Shirts)
- c. 抓绒衣 (Fleece Jackets)
- i. 摇粒绒 (Microfleece)
- ii. 极地绒 (Polar Fleece)
- iii. 防风抓绒 (Windproof Fleece)
- d. 软壳 (Softshells)
- i. 防泼水 (Water-resistant)
- ii. 透气性 (Breathability)
- iii. 弹力 (Stretch)
- e. 硬壳 (Hardshells)
- i. 防水 (Waterproof)
- ii. 防风 (Windproof)
- iii. Gore-Tex
- 2. 下装 (Bottoms)
- a. 短裤 (Shorts)
- i. 徒步短裤 (Hiking Shorts)
- ii. 运动短裤 (Athletic Shorts)
- iii. 速干 (Quick-drying)
- b. 长裤 (Pants)
- i. 徒步裤 (Hiking Pants)
- ii. 工装裤 (Cargo Pants)
- iii. 速干裤 (Quick-drying Pants)
- iv. 可脱卸裤 (Convertible Pants)
- c. 打底裤 (Base Layers)
- i. 美利奴羊毛 (Merino Wool)
- ii. 合成纤维 (Synthetic Fabrics)
- iii. 保暖 (Warmth)
- 3. 配件 (Accessories)
- a. 帽子 (Hats)
- i. 遮阳帽 (Sun Hats)
- ii. 棒球帽 (Baseball Caps)
- iii. 保暖帽 (Beanies)
- b. 手套 (Gloves)
- i. 保暖手套 (Warm Gloves)
- ii. 防水手套 (Waterproof Gloves)
- iii. 触屏手套 (Touchscreen Gloves)
- c. 袜子 (Socks)
- i. 徒步袜 (Hiking Socks)
- ii. 运动袜 (Athletic Socks)
- iii. 美利奴羊毛袜 (Merino Wool Socks)
- a. T恤 (T-shirts)
B. 鞋靴 (Footwear)
- 1. 徒步鞋 (Hiking Shoes)
- a. 低帮 (Low-Cut)
- b. 中帮 (Mid-Cut)
- c. 防水 (Waterproof)
- d. 透气 (Breathable)
- 2. 徒步靴 (Hiking Boots)
- a. 高帮 (High-Cut)
- b. 全皮 (Full-Grain Leather)
- c. 合成材料 (Synthetic Materials)
- d. 耐用 (Durable)
- 3. 溯溪鞋 (Water Shoes)
- a. 快干 (Quick-drying)
- b. 防滑 (Slip-resistant)
- c. 透气 (Breathable)
- 4. 登山鞋 (Mountaineering Boots)
- a. 硬底 (Stiff Sole)
- b. 冰爪兼容 (Crampon Compatible)
- c. 高保暖 (High Insulation)
C. 露营装备 (Camping Gear)
- 1. 帐篷 (Tents)
- a. 单人帐 (Single Person)
- b. 双人帐 (Two Person)
- c. 多人帐 (Multiple Person)
- d. 四季帐 (Four Season)
- e. 轻量化 (Lightweight)
- 2. 睡袋 (Sleeping Bags)
- a. 羽绒 (Down)
- b. 合成纤维 (Synthetic)
- c. 温标 (Temperature Rating)
- d. 木乃伊型 (Mummy)
- e. 信封型 (Rectangular)
- 3. 睡垫 (Sleeping Pads)
- a. 充气垫 (Inflatable)
- b. 自充气垫 (Self-Inflating)
- c. 泡沫垫 (Foam Pads)
- d. R值 (R-Value)
- 4. 照明 (Lighting)
- a. 头灯 (Headlamps)
- b. 营地灯 (Camp Lights)
- c. 手电筒 (Flashlights)
- 5. 炉具 (Stoves)
- a. 气炉 (Gas Stoves)
- b. 油炉 (Liquid Fuel Stoves)
- c. 木柴炉 (Wood Stoves)
- 6. 餐具 (Cookware)
- a. 锅 (Pots)
- b. 碗 (Bowls)
- c. 刀叉勺 (Utensils)
- d. 水壶 (Kettles)
- 7. 家具 (Furniture)
- a. 椅子 (Chairs)
- b. 桌子 (Tables)
- c. 吊床 (Hammocks)
D. 背包 (Backpacks)
- 1. 徒步背包 (Hiking Backpacks)
- a. 容量 (Capacity)
- b. 背负系统 (Suspension System)
- c. 防水 (Waterproof)
- d. 耐用 (Durable)
- 2. 登山背包 (Mountaineering Backpacks)
- a. 轻量化 (Lightweight)
- b. 耐用 (Durable)
- c. 固定点 (Attachment Points)
- 3. 日常背包 (Daypacks)
- a. 容量 (Capacity)
- b. 舒适性 (Comfort)
- c. 隔层 (Compartments)
E. 其他装备 (Other Gear)
- 1. 水具 (Water Bottles/Reservoirs)
- 2. 导航 (Navigation)
- a. 指南针 (Compass)
- b. GPS
- c. 地图 (Maps)
- 3. 急救 (First Aid)
- 4. 登山杖 (Trekking Poles)
- 5. 防晒霜 (Sunscreen)
- 6. 驱蚊剂 (Insect Repellent)
- 7. 望远镜 (Binoculars)
- 8. 多功能刀 (Multi-Tools)
- 2. 导航 (Navigation)
二、产品特性 (Product Attributes)
A. 功能性 (Functionality)
- 1. 防水 (Waterproof)
- 2. 防风 (Windproof)
- 3. 透气 (Breathable)
- 4. 保暖 (Warmth)
- 5. 耐用 (Durability)
- 6. 轻量化 (Lightweight)
- 7. 速干 (Quick-drying)
- 8. 防晒 (Sun Protection)
- 9. 防滑 (Slip-resistant)
B. 材料 (Materials)
- 1. 天然材料 (Natural Materials)
- a. 美利奴羊毛 (Merino Wool)
- b. 棉 (Cotton)
- c. 皮革 (Leather)
- 2. 合成材料 (Synthetic Materials)
- a. 尼龙 (Nylon)
- b. 聚酯纤维 (Polyester)
- c. 氨纶 (Spandex)
- d. Gore-Tex
- 3. 可持续材料 (Sustainable Materials)
- a. 回收材料 (Recycled Materials)
- b. 有机棉 (Organic Cotton)
C. 设计 (Design)
- 1. 人体工程学 (Ergonomics)
- 2. 舒适性 (Comfort)
- 3. 便携性 (Portability)
- 4. 美观性 (Aesthetics)
D. 安全性 (Safety)
- 1. 反光 (Reflectivity)
- 2. 紧急哨 (Emergency Whistle)
- 3. 耐用性 (Durability)
三、目标用户 (Target Audience)
A. 年龄 (Age)
- 1. 儿童 (Children)
- 2. 青少年 (Teenagers)
- 3. 成年人 (Adults)
- 4. 老年人 (Seniors)
B. 活动类型 (Activity Type)
- 1. 徒步 (Hiking)
- 2. 登山 (Mountaineering)
- 3. 露营 (Camping)
- 4. 钓鱼 (Fishing)
- 5. 跑步 (Running)
- 6. 自行车 (Cycling)
- 7. 攀岩 (Climbing)
C. 经验水平 (Experience Level)
- 1. 初学者 (Beginners)
- 2. 中级 (Intermediate)
- 3. 专家 (Experts)
D. 预算 (Budget)
- 1. 低端 (Budget-friendly)
- 2. 中端 (Mid-range)
- 3. 高端 (Premium)
四、销售渠道 (Sales Channels)
A. 线上 (Online)
- 1. 电商平台 (E-commerce Platforms)
- a. 亚马逊 (Amazon)
- b. eBay
- c. 淘宝/天猫 (Taobao/Tmall)
- 2. 品牌官网 (Brand Website)
- 3. 社交媒体 (Social Media)
- a. 微信 (WeChat)
- b. Facebook
- c. Instagram
B. 线下 (Offline)
- 1. 户外用品店 (Outdoor Retail Stores)
- 2. 百货商店 (Department Stores)
- 3. 品牌专卖店 (Brand Stores)
五、市场趋势 (Market Trends)
A. 可持续发展 (Sustainability)
- 1. 环保材料 (Eco-friendly Materials)
- 2. 回收利用 (Recycling)
- 3. 减少浪费 (Waste Reduction)
B. 轻量化 (Lightweight)**
- 1. 轻量化材料 (Lightweight Materials)
- 2. 轻量化设计 (Lightweight Design)
C. 多功能性 (Multifunctionality)**
- 1. 多用途产品 (Multi-purpose Products)
- 2. 模块化设计 (Modular Design)
D. 智能化 (Smart Technology)**
- 1. 智能服装 (Smart Apparel)
- 2. 智能设备 (Smart Devices)